Know the room
before you walk in.
PeopleLogic finds your next accounts, researches every company and executive in 90 seconds, and drafts the email you should actually send. Three modes — Lead Generation, Company Research, Executive Profile — cited, calibrated, and ready to ship.
- ✓ Cited sources
- ✓ DISC profiling
- ✓ Verified contacts
- ✓ PDF-ready
- ✓ Audit-ready
- ✓ Enterprise-grade
Trusted by revenue teams at
The four things every other tool misses.
ZoomInfo gives you contact data. LinkedIn gives you a feed. Crystal gives you a personality. PeopleLogic gives you the whole brief — cited, calibrated, and ready to ship.
Always current, always cited
Every fact in every report — HQ, revenue, leadership changes, funding, news — is current as of the moment you ran the brief and carries a clickable source. Nothing is invented. Nothing is stale.
DISC behavioral profiling
Every executive profile includes DISC scores, behavioral drives, leadership scales, and derailer risk — calibrated to the prospect's public communication style and backed by a transparent evidence trail.
Personality-calibrated outreach
Cold intro, follow-up, and post-meeting emails — plus LinkedIn DMs and a 30-minute meeting agenda — drafted in the prospect's actual psychological register. Copy, paste, send.
Verified contact data
Direct dials, work emails, and LinkedIn URLs — every field labeled with a confidence indicator so reps know exactly what's verified vs. inferred.
Find new accounts, research the ones you have, engage the people who matter.
Point at what you sell to discover fit accounts. Type a company or person to get a strategic brief or behavioral profile — every field grounded in real sources, in under two minutes.
Lead Generation
8 sections- 1Offering Analysis
- 2Auto-built ICP
- 3Ranked Target Accounts
- 4Fit Scoring
- 5Buying Signals
- 6Buying Committee per Account
- 7Verified Contacts
- 8Why-Now Outreach Drafts
Company Research
11 sections- 1Executive Summary
- 2Strategic Priorities
- 3Tactical Opportunities
- 4Buying Committee Map
- 5Org Structure
- 6Relationship Timeline
- 7Deal Prep & Battle Card
- 8Competitive Intelligence
- 9Risk & Sentiment Radar
- 10Tech & Hiring
- 11Discovery Questions
Executive Profile
7 sections- 1Identity & Contact (Verified)
- 2DISC Personality Assessment
- 3Behavioral Drives & Leadership Scales
- 4Cognitive Style & Derailer Risk
- 5Engagement Playbook (do's / don'ts)
- 6Draft Outreach — emails, LinkedIn, meeting agenda
- 7News & Activity (last 24 months)
90s
Median time to a complete report
≥5
Cited sources per company brief
100%
Of factual fields traced to a URL
0
Hallucinated executive names, ever
From name to brief in 90 seconds.
Type a name
Company, domain, or executive — with optional LinkedIn URL or employer hint to disambiguate.
PeopleLogic researches
We verify identity, HQ, leadership, funding, and news against current sources, and pull verified contact data in parallel. You see the work — not the wiring.
Get a cited, structured brief
Strategic brief or behavioral profile, JSON-validated, every fact traceable. Export to branded PDF.
Turn what you sell into a ranked list of who buys it.
Point PeopleLogic at your website or product docs. We build your ICP from your actual offering — then surface the accounts that fit, the people who'll sign, and the signal that says now.
Offering Analysis
Point at your website or upload product docs. We extract value props, buyer personas, pricing tier, and the use-cases you actually sell into — no persona-writing required.
Auto-built ICP
A complete Ideal Customer Profile — industry, size band, geo, tech context, growth stage — derived from your own offering. Editable, exportable, and the foundation of every account list.
Ranked Target Accounts
A ranked list of accounts that fit your ICP — each scored Strong / Medium / Limited with a clear "why this lead" rationale and the cited evidence behind the score.
Live Buying Signals
Hiring patterns, funding rounds, leadership moves, tech-stack shifts, news triggers — every signal cited so the rep can lead with a real reason to reach out.
Committee & Contacts
For every account: the buying committee (names, titles, DISC types) plus verified direct dials, work emails, and LinkedIn URLs — ready to dial without a second tool.
Why-Now Outreach
A first-touch email, LinkedIn DM, and meeting agenda per account — anchored on the actual buying signal that surfaced the lead, not a generic template.
The brief your AE wishes they had before every first call.
Type a company name or domain. In about 90 seconds you get a strategic account brief with every fact cited, every recommendation tied to the offering, and a battle card that holds up in a deal review.
Strategic Priorities
Board-level initiatives mapped to fit signal (Strong / Medium / Limited / Discovery Needed).
Tactical Opportunities
Bottom-up sales plays with the offering that matches each opportunity.
Buying Committee Map
Names, titles, DISC types, and traits for the people who'll actually sign — plus their do's and don'ts.
Org Structure
Senior functional leadership with stated OKRs and verified emails where available.
Relationship Timeline
Joins, exits, promotions, restructures — signal-tagged (positive / opportunity / neutral / negative).
Deal Prep Battle Card
Estimated value, win probability, decision criteria, budget authority, competitor threats, pricing sensitivity, approach phases.
Risk & Sentiment Radar
Red/amber/green score with cited signals across financial, leadership, legal, product, and market categories.
Competitive Intelligence
Likely vendors in deal, competitor hiring signals, tech-stack overlap, head-to-head battle cards.
The closest thing to having met them before the call.
Type a name (with a LinkedIn URL or employer to disambiguate). You get a full behavioral profile, verified contacts, and personality-calibrated outreach the rep can ship in one click.
DISC + Behavioral Drives
Dominance / Influence / Steadiness / Conscientiousness scored 0–100 with primary and secondary type, plus dominance/extraversion/patience/formality drives.
Leadership Scales
Hogan-inspired scales: adjustment, ambition, sociability, interpersonal sensitivity, prudence, inquisitive, learning approach.
Derailer Risk Indicators
Excitable, skeptical, cautious, reserved, leisurely, bold, mischievous, colorful, imaginative, diligent, dutiful — 0–100 each.
Cognitive Style
Decision-making, information processing, problem-solving, change orientation, risk tolerance, time horizon — six dimensions, all scored.
Engagement Playbook
Phone / meetings / feedback bullets, plus tone and salutation guidance — calibrated to the inferred profile.
Draft Outreach
Cold intro, follow-up, post-meeting thank-you emails; LinkedIn connection note + DM; 30-minute meeting agenda with 5 flow segments. All copy/paste ready.
Briefs your team can actually ship.
Source-cited research
Every factual field carries a clickable citation and a retrieval timestamp. Audit-ready by default — the rep can defend any line in the brief.
Verified contact data
Direct dials, work emails, and LinkedIn URLs — every field carries a confidence indicator the rep can see at a glance.
No hallucinated facts
If we can't verify a field, the brief says "Not publicly verified". Guessing isn't an option — it's a bug.
Branded PDF export
One-click report export in your brand. Cover page, running header, footer with confidentiality notice.
CRM-ready exports
Push the buying committee into Salesforce, the timeline into HubSpot, the risk score into your deal-tracker — every brief is structured to plug straight in.
Saved profile library
Every brief is saved, refreshable, and archivable. Your team builds an account-intelligence library that compounds with every search.
Built for revenue teams.
Priced like an analyst, not a vendor.
Every plan includes lead generation, source-cited research, DISC profiling, verified contacts, and branded PDF export. The only thing that scales is the team using it.
Starter
For the individual closer who works a focused book.
- ✓1 seat
- ✓50 company briefs / month
- ✓100 executive profiles / month
- ✓5 lead-gen runs / month (50 accounts each)
- ✓DISC, drives, derailers
- ✓Verified contact enrichment
- ✓Branded PDF export
- ✓Email support
- — Team library & sharing
- — SSO / SCIM
- — CRM sync
Team
For revenue teams of 3–50. Most teams start here.
- ✓3+ seats
- ✓Unlimited company briefs
- ✓Unlimited executive profiles
- ✓Unlimited lead-gen runs
- ✓Shared profile library
- ✓Verified contact enrichment
- ✓Branded PDF export
- ✓Slack & Teams notifications
- ✓CRM sync (Salesforce, HubSpot)
- ✓Priority support
Enterprise
For ≥50-seat revenue orgs with audit, security, and integration needs.
- ✓Unlimited seats
- ✓Unlimited everything
- ✓SSO (SAML) + SCIM provisioning
- ✓Audit log & DPA
- ✓Custom system prompts per team
- ✓Private deployment options
- ✓CRM + BI sync
- ✓Dedicated CSM + quarterly review
- ✓99.9% uptime SLA
Questions, answered.
What counts as a 'brief'?
One full research run on one company or executive. Refreshing a saved profile counts as a new brief.
How do you avoid hallucinated facts?
Every factual field is verified against current sources and cited in the report. If a fact can't be verified, the brief says "Not publicly verified" — never a guess. Inferred fields (DISC, behavioral drives) are explicitly labeled so reps know what to repeat in front of a customer.
Where does the contact data come from?
Every plan includes verified contact enrichment — direct dials, work emails, LinkedIn URLs — pulled from licensed B2B providers behind the scenes. Your team never has to manage credits or wire up a second tool.
Can we customize what's in a brief?
Enterprise customers get custom system prompts per team — tune the research scope, output sections, and tone to how your reps actually sell. Starter and Team ship with the standard PeopleLogic templates.
Is there a free trial?
Starter ships with a 14-day trial — full feature access, 10 briefs included. No credit card.
How does billing work?
Annual contracts billed monthly or up-front. Annual up-front gets 15% off. No surprise overages — we'll alert you at 80% of plan limits.
How does Lead Generation work?
Point us at your website or upload your product/solution docs. PeopleLogic builds your ICP from what you actually sell, then returns a ranked list of accounts that fit — with the buying committee, verified contacts, and a "why now" rationale per lead. No persona-writing required.
Will Lead Generation work for our niche?
Yes. ICP synthesis runs against your actual offering, not a generic industry mapping — so vertical, mid-market, and category-creating teams get usable lists. The narrower your offering, the more precise the targeting.
Built like the data actually matters.
PeopleLogic was built for revenue teams that close enterprise deals — which means it gets reviewed by their security teams. Here's everything you need to clear that review, in one page.
The six pillars
Identity & access
Password-gated by default. SSO (SAML 2.0) and SCIM provisioning on Enterprise. Session-scoped tokens, never persisted to the client bundle.
Data residency
Saved profiles live in the user's browser (localStorage) by default. Enterprise tenants get a private store in their chosen region — US, EU, or APAC.
AI transparency
Every factual field traces to a cited source URL. Inferred fields (DISC, drives) are explicitly labeled. The full search trail is exportable.
Encryption
TLS 1.3 in transit. AES-256 at rest. Customer-managed keys available on Enterprise.
Infrastructure
Hardened, isolated cloud infrastructure. Production fully isolated from dev. Weekly vulnerability scanning, continuous dependency monitoring.
Audit & logging
Per-user query log, per-org admin log. Exportable for SIEM ingestion. Retained 13 months by default.
| Framework | Status |
|---|---|
| SOC 2 Type II | In progress · audit Q3 2026 |
| GDPR | Compliant — DPA available on request |
| CCPA | Compliant |
| ISO 27001 | On roadmap · 2027 |
| HIPAA | Not in scope (no PHI processed) |
| Sub-processors | Published list, 30-day change notice |
Need the DPA, SIG-Lite, or our sub-processor list? Email security@people-logic.io.
AI safety · four non-negotiables
Cite or decline.
Models must return a source URL for every factual claim, or write 'Not publicly verified'. Guessing is a bug.
Label inference.
DISC, derailers, and outreach drafts are explicitly tagged as 'inferred from public persona'. Reps know what they can repeat in front of a customer.
No training on your data.
Customer queries and saved profiles are never used to train any model. Our model partners enforce this contractually under enterprise terms.
Human-in-the-loop outreach.
Drafts are drafts. PeopleLogic doesn't auto-send. Every email goes through the rep before it touches a prospect's inbox.
We built the tool we wished our own sales team had.
PeopleLogic started inside a commercial fitness brand whose reps were spending two hours per call on research and still walking in cold. We replaced that with a 90-second brief — grounded, cited, and tuned to the actual person on the other end of the table. It worked. So we shipped it.
Every rep deserves a research analyst. Every prospect deserves to be understood before the first call. PeopleLogic exists because that math finally works.
Operating principles · the four rules we won't break
Cite or decline.
We'd rather say 'Not publicly verified' than ship a hallucinated executive name into a sales call.
Calibrate, don't generalize.
A great cold email isn't a template — it's a register. We tune outreach to the prospect's actual psychology, not a persona.
Briefs over data dumps.
Reps don't need more raw fields. They need a strategic brief with a defensible point of view.
Reps own the relationship.
PeopleLogic drafts. The rep sends. We don't replace judgment — we give it 90 seconds of homework.
Timeline · how we got here
- 2024 Q4
First prototype
Built as an internal tool to research enterprise prospects for a top-5 commercial fitness brand. 12 reps. 90-second briefs.
- 2025 Q2
Source-cited briefs
Every factual field began carrying a clickable citation. Hallucination rate dropped to effectively zero on verifiable facts.
- 2025 Q4
Verified contact enrichment
Direct dials, work emails, and LinkedIn URLs merged into every Executive Profile run. Reps stopped juggling a second tool.
- 2026 Q1
Opened to outside teams
Three design-partner customers in commercial fitness, hospitality, and higher-ed services.
- 2026 Q2
PeopleLogic launches publicly — three modes live
Lead Generation joins Company Research and Executive Profile. Now available to revenue teams that want to find their next accounts, know the room before they walk in, and ship outreach the same hour.
"We used to spend two hours on pre-call research and still walk in cold. PeopleLogic delivers the same brief in 90 seconds — with sources. It changed how my team sells."
Director of Strategic Accounts
Top-5 commercial fitness manufacturerStop pre-call guessing.
A 20-minute demo. Bring three target accounts and your product page. We'll research the accounts live, generate your next-account list from your offering, and you keep the PDFs.
Live demo
20 minutes, screen-share, three of your accounts researched in real time.
Slack Connect
Active design-partner customers get a shared channel for support and product feedback.